Fashion Marketing: Building a Brand People Want to Belong To

Fashion & Luxury Marketing In fashion, marketing has to protect the brand as well as grow it. For premium and luxury fashion brands, effective marketing is not simply about reaching more people. It is about reaching the right people, creating desire, building cultural relevance and generating commercial momentum without losing the identity that made the […]

Integrated SEO + Lead Generation Case

Retained Marketing · SEO · Lead Generation One Topic. Multiple Touchpoints. One Connected Lead Generation Campaign. Inside a new series of integrated SEO and lead-generation campaigns I’m developing for an award-winning London mortgage brokerage — connecting search, downloadable guides, email and social around some exceptionally valuable customer journeys. There’s a big difference between creating content […]

The Em Dash Isn’t Dead. AI Just Ruined Its Reputation.

Content Marketing & AI The Em Dash Isn’t Dead. AI Just Ruined Its Reputation. The em dash existed long before ChatGPT. But AI has changed the way we recognise writing — and it raises a much bigger question about what makes business content feel genuinely human. I saw a post recently from a copywriter defending […]