Better marketing starts with knowing what to fix.
Whether you're building your marketing, already have an internal team, or work with agencies and specialists, this free assessment shows where your biggest opportunities sit.
One toolkit. Different stages of growth.
Diagnostic tools designed to help businesses make better marketing decisions without pretending a free tool can replace experienced marketing support.
Marketing Health Check
A branched assessment based on your current marketing maturity and resource.
Website Scorecard
Assess proposition, conversion, trust, tracking and customer journey.
Google Visibility
Assess organic, local and emerging AI-search visibility.
Content Gap Finder
Check whether content supports authority, search and the full buying journey.
Budget Planner
Consider channel investment against commercial priorities and growth stage.
Marketing Metrics
Plain-English guidance to ROAS, MER, CAC, LTV, attribution, E-E-A-T and more.
Marketing Health Check.
Tell me how your marketing currently operates. Your questions then adapt to your stage, so an established business with an agency or marketing manager isn't asked a series of basic start-up questions.
Your existing marketing doesn't need replacing.
Sometimes it needs stronger foundations. Sometimes more capacity. Sometimes an independent commercial challenge.
Digital Thread can work as the marketing function for a growing business, add delivery and specialist capacity alongside an internal marketer, or provide an experienced outside view when multiple agencies and channels need stronger integration.
Find the gap before you add more marketing.
Your result shows where I'd focus first — whether that's strategy, resource, channel performance, measurement or integration.
Request a marketing review →